Market research company, Roy Morgan, have a marketing tool called Roy Morgan Value Segments. It's a way of classifying individuals in terms of the way their think, their aspirations, behaviour, and more. As a result there are ten different value segments to which you could belong - Basic Needs, Real Conservatism, Traditional Family Life, Something Better, Visible Achievement, Conventional Family Life, Young Optimism, Socially Aware, Look At Me, and A Fairer Deal. Apparently, I'm Young Optimism.
"... the Young Optimism© segment are into image and style (not fads and fashion). They are conscious of the image they project and want to make the right one. Long term thinkers, they are busy planning careers, attending university and thinking about the future. It tends to be associated with people who want to experience all life has to offer: travel, a career, friends, family - and they are still idealistic enough to believe they can have it all."
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