PwC Consulting are re-branding as Monday as part of their separation from PriceWaterhouseCoopers. Several of my friends and colleagues have argued that the name 'Monday' is tacky. Jokes of Monday-itis and the like are floating around. I personally think it's beautiful. It's simple, modern, and easy to remember. In b-school Strategy terms, they have what is refered to as 'first-mover advantage'. If the other Consulting arms of the Big 5 (4) follow suit, they'll be stuck with the less business-orientated days of the week....
"Good morning. I'm from Wednesday. I'll be evaluating your firm's entry into the beverage market."
"Good afternoon. Thanks for calling Friday. All of our consultants are busy right now. Perhaps you could call back on Tuesday. We'd prefer if you called back on Monday, but please don't confuse Friday with Monday if you do call back on Monday."
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