Domain name sells for US$2.75 million

Jeez. The sale of the domain name creditcards.com for US$2.75million has just been announced. Could this spark another round of domain name speculation? I think not. But I am inpressed that the sale wasn't announced until the new web site was up and running. Readers of news sites and blogs around the world will be signing on to creditcards.com over the next few days just to check out what all the fuss is all about. PR - it's all about getting other people to pay for your advertising.