Saturday, December 22, 2001

schoolfriends.com.au

I've been registered on schoolfriends.com.au for a couple of months now, and have been successful in catching up with one former classmate from my junior high school back in Darwin. The concept behind this site is great, but it's suffering from a lack of volume, which in turn is probably due to a lack of marketing. For a service that's free to the consumer, there's probably very few $$$ available for marketing though. My solution - marketing postcards. They're a great conversation starter. People could pick them up in cafes, reminisce with their friends over coffee, and then go home and register... (the b-school brain is already starting to tick)

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